The Birth of a Brand – Big Fat Soap

The question asked of me most often is without a doubt, “Where did the name, Big Fat Soap, come from?”  Let me begin by saying, naming a business is about as tricky as naming a child. It’s a big responsibility, because this business (or child, as the case may be) will likely have to suffer through the rest of its life with this moniker.

Like many folks, I’ve always had a fantasy of owning my own business; however my early soapmaking endeavors did not begin with a business in mind. I made soap because it was useful, fun, and creative. The problem was I could not seem to stop making soap. Continue reading

Slow Down and Rest–That’s an Order!

I love what I do at Big Fat Soap, but being a sole proprietor is hard work. One of the reasons I choose to be self-employed is so that my work schedule can be flexible. What a great plan! You may be thinking . . . but reality is when you work from home and are Director of Everything, like me, you tend to work far more hours each day than a typical American employee – 7 days a week. Orders must be filled and shipped, supplies must be inventoried and stocked, marketing and sales tasks must be done, forecasting, reports, planning, follow-up with customers, and on and on it goes. It is truly never-ending. Add to the equation, the personality type who feels guilty sitting down to read a book or relax in the garden during day-time hours, and you have potential trouble.

A friend I’ve met recently—also an entrepreneur—gave me some valuable advice: You MUST take a day off. This is not negotiable. I’ve been replaying her words in my mind and I know that it is important, but I haven’t been able to heed her advice until . . .  one day I got the message. Continue reading